Published: Wed, May 02, 2018
IT | By Emmett Cole

Realme 1 to launch in India on May 15 as Amazon Exclusive

Realme 1 to launch in India on May 15 as Amazon Exclusive

However, OPPO, in a press note, has said that the Realme brand will launch smartphones in India that are priced in the range of ₹10,000 and ₹20,000.

There's no much information available about this new sub-brand by Oppo.

Madhav Seth, Chief Executive Officer, Realme India, says, "Today, young consumers prefer a better phone design that represents their different but real personalities". So, it's possible that the Realme 1 could be a cheaper variant of the Oppo A3. Lastly, the company has over 500 authorised service centres and promises guaranteed service for most cases.

With the launch of the new models and enhanced marketing campaigns, including inviting more local celebrity singers to promote its products, Oppo aims to narrow its gap against the top two vendors Apple and Samsung, while also widening its gaps against Huawei and Xiaomi, the sources noted.

Amazon.in has created page for the upcoming Realme 1. Beneath the display is the physical home button with an integrated fingerprint sensor. However, it appears that the new smartphone is created to rival the Xiaomi Redmi 5A that is available in the country with a starting price of Rs. 5,999. The image reveals the Black Diamond variant of the smartphone with a triangular cut design pattern on the back that shimmers in bright and dark shades when the angle is shifted.

It is a well-known fact that Xiaomi has been giving the sleepless night to a lot of its competitors and majority have tried to match their device specifications and pricing to that of latter. It sports a 16MP rear camera and an 8MP front snapper for selfies. Also, the customs duty on phones has been hiked to 20% which will raise the price of iPhones in India. The OS on this device will be Android 8.1 Oreo based ColorOS 5.0, just like all Oppo phones. On the functional side, their ask is a smarter camera and selfie experience. But following in the footsteps of the latest collaboration between Asus and Flipkart, to sell Asus smartphones on the online store.

The new Oppo sub-brand Realme is looking to take on the Indian budget smartphone market with a massive scale of production and variety.

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