Published: Wed, June 13, 2018
Money | By Bruce West

Domino's to fill literal potholes to make takeout easier

Domino's to fill literal potholes to make takeout easier

Why is Domino's extending this offer?

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Bill Scherer, the town's mayor, said in Domino's release.

They have already helped fix roads in Bartonville, TX; Milford, DE; Athens, GA' and Burbank, CA.

Domino's Pizza ($DPZ) is filling in potholes in towns across the US with a new '"Paving for Pizza" initiative.

The Ann Arbor-based pizza company is asking customers to nominate communities in need of road repairs as part of its Paving For Pizza campaign.

Potholes are causing massive pizza disruption problems in the US, so Domino's has chose to do something about it.

Are the roads near your house in complete disrepair?

Screenshot from the Paving for Pizza website.

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button. "We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal".

Domino's is on a mission to save pizza one pothole at at time!

One might argue that it's a little late for saving mass-produced pizza, and rough roads are not the main problem afflicting such pies, but municipal officials who got the dough sounded thankful. Customers can submit their town for potential grants to fix potholes. In Burbank, California, they fixed just five, funding five workers to work for eight hours.

Nominate your town to be the next to get a makeover from Domino's here.

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