Published: Tue, August 21, 2018
IT | By Emmett Cole

Twitch Prime Subscribers Will Soon Get Ads

Twitch Prime Subscribers Will Soon Get Ads

Twitch Prime, for those not familiar, is a program that allows Amazon Prime members to attach their accounts to Twitch in order to receive special benefits as they consume content.

Bad news for Twitch Prime subscribers: Your days of enjoying ad-free video streaming and game discounts are coming to an end.

In addition to cutting back the new game discount, Amazon has also eliminated the Twitch Prime benefit of "Ad-Free Viewing Experience Across Twitch", which no longer appears on the Twitch Prime benefits page as of an update this morning. Monthly Prime subscribers will get ad-free viewing until October 15th, while those who sign up annually (or whoever upgrades to one before September 14th) will be able to watch without advertisements until their membership is renewed. But one of the biggest features was the ad-free experience across Twitch.

Launched in 2016, Twitch Prime was created to drive more subscribers to Amazon's Prime program ($99 per year), whose benefits include free shipping on millions of products and access to Prime Video. Should viewers simply want to skip a single channel's ads, they can pay that channel's monthly subscription cost, though this varies on a channel-by-channel basis. And since then we've seen the Twitch community take advantage of Twitch Prime perks like monthly channel subscriptions to support favorite streamers, Free Games with Prime, and in-game loot for games like Fortnite, PUBG, Hearthstone, and more. A Reddit thread on the change is full of gamers threatening to kill their Prime subscriptions over the elimination of the 20 percent discount. This credit can be used on nearly anything sold by Amazon.com.

Of course, you can always sign-up for Twitch Turbo to gain ad-free viewing. "As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits", the company wrote.

"More limited" has been the trajectory of the Amazon Prime pre-order deal for some time now. Thank you for your support.

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