Published: Fri, September 14, 2018
Sport | By Patty Hardy

Missouri college drops affiliation with Nike over Kaepernick deal

Missouri college drops affiliation with Nike over Kaepernick deal

Kaepernick, the former National Football League and 49ers quarterback, is one of the athletes featured in the 30th anniversary of Nike's "Just Do It" campaign.

The advert, titled "Dream Crazy", has Kaepernick narrating over images and footage of various athletes with inspirational stories, including National Basketball Association icon LeBron James, tennis star Serena Williams and Kenyan runner Eliud Kipchoge.

The former San Francisco 49ers quarterback began the national anthem controversy when he took a knee during the song back in 2016 to protest police brutality and social inequality.

In the two-minute advert Kaepernick narrates before appearing halfway through.

As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is reflected on the facade of a building behind him.

The College of the Ozarks wants you to know it does not like Nike's ad campaign with Colin Kaepernick.

The commercial features several clips of inspirational athletes as Kaepernick's narration encourages viewers to follow their dreams. Those who have shown their support by sharing Kaepernick's ad on their social media pages include Kathy Griffin, Chelsea Peretti, Roxane Gay and Zendaya.

President Trump even tweeted Wednesday that "Nike is getting absolutely killed with anger and boycotts".

"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end of the spot.

Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last.

"I'm not against what Nike's done".

Kaepernick already had a deal with Nike that was set to expire, but it was reportedly renegotiated into a multi-year agreement to make him one of the faces of Nike's 30th anniversary Just Do It campaign.

Closing his remarks, he said he stood "for anybody who believes in change". Martin told the news station that he called Nike "the mother of all harlots" for the campaign and criticized their use of the term "sacrificed everything". "I will tell you, you can not disrespect our country, our flag, our anthem".

"I think it's a awful message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump said in an interview with the Daily Caller.

John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect, it succeeded.

Following Nike's announcement, Americans have started burning their branded trainers and clothing in a demonstration of their own.

The tweet inspired more players to kneel, which revived the issue between the players and their rights within the NFL.

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