Published: Wed, September 05, 2018
Culture&Arts | By Rick Owen

National Football League responds to Colin Kaepernick's Nike ad

National Football League responds to Colin Kaepernick's Nike ad

Sportswear brand Nike has risked incurring the Twitter wrath of USA president Donald Trump after it selected Colin Kaepernick as one of 30 faces to mark its 30th anniversary celebration of the "Just Do It" tagline from Wieden + Kennedy. He's now best known for kneeling during the national anthem to protest police brutality and racial inequality when he first took a knee in 2016.

Kaepernick, a former San Francisco 49ers quarterback who remains a free agent, started the controversial trend of National Football League players refusing to stand for the anthem in 2016 to protest racial inequality and police brutality.

On Monday, Kaepernick posted a Nike ad on Twitter featuring his visage with the message, "Believe in something".

The ad copy reads: "Believe in something, even if it means sacrificing everything".

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, according to a person familiar with the contract. He added: "I stand with Nike, all day, every day". Tillman died while serving in Afghanistan.

By Tuesday, we finally got a quote from Donald Trump on the matter.

Last week an arbitrator rejected the NFL's request to dismiss Kaepernick's collusion grievance against the league.

The Daily Show's Trevor Noah doesn't just wonder why Nike customers are burning their own shoes over Colin Kaepernick's new ad. But during that other 5 percent, his shamelessness - and utter dearth of impulse control - renders him the most disarmingly (and self-destructively) honest public figure in modern memory.

"Cutting swooshes out of your socks is a powerful statement that says I have too many pairs of socks", Kimmel said on Tuesday night's episode of Jimmy Kimmel Live!

ESPN reporter Darren Rovell, who broke the news yesterday, reported Nike's new "Just Do It" campaign would target 15- to 17-year-old teenagers and also include professional athletes Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.

"It's their choice", she said.

Prominent African-American designer Tracy Reese said she loved the new Nike campaign.

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