Published: Fri, January 18, 2019
Money | By Bruce West

Cadillac gives preview of EV crossover concept — NAIAS

Cadillac gives preview of EV crossover concept — NAIAS

No date for the EV's release was announced.

It'll take the form of a crossover because of course it will, and it will sit on GM's future electric auto platform.

"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle.

The automaker on Friday revealed plans to reposition the brand at the forefront of General Motors upcoming shift to electric propulsion.

The platform allows the carmaker to respond to changing market demand and have responded with relatively short design and development lead time. Cadillac said the most advanced parts of the EV platform include the drive units and the battery cells. "The battery system will also be adjustable, based on vehicle and customer requirements".

Although Cadillac sells the bulk of its product in North America, the company's president Steve Carlisle has worldwide expectations for its electric vehicle division.

President said: "we don't have any chances left with taking Cadillac to a really new place".

Cadillac has a goal to sell an electric SUV priced more affordably than Tesla Inc.'s Model X, which often retails for more than $100,000. While Tesla may have the crown for most well-known EV maker, there are lots of brands creeping in to take a share of the market.

The new electric Caddy SUV will be GMs first electric vehicle to use GM's new third-generation electric-car architecture, with a versatile "skateboard" chassis and a battery-pack design that can accommodate different capacities in the same format. To stay competitive, GM's upcoming electric models will need to be affordably priced.

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