Published: Thu, January 10, 2019
Culture&Arts | By Rick Owen

LG Says Price Could Be a Hurdle for Its Rollable TV

LG Says Price Could Be a Hurdle for Its Rollable TV

LG has unveiled a "world-first" at CES 2019, a rollable OLED TV that packs itself away when you are finished using it.

This is the LG Signature OLED TV R.

The new Smart rollable TV is named as LG Signature OLED TV R (model 65R9). LG has something cool that you can do with the TV if you didn't want it rolled all the way out, with just the tip of the top of the TV popped out of its base acting as something LG calls "line mode".

Perhaps the bigger news is its 2019 LG TVs' built-in support for AirPlay 2.

Visitors to CES 2019 will also be treated to an arty OLED flower made up of four 65 inch UHD OLED displays that have had their edges curled inward, as a demonstration of the flexibility of OLED displays and the kind of thing LG Display can achieve without compromising picture quality. In this Live mode, it has a dashboard consisting of Clock, Frame, Mood, Music and Home.

The tech firm wrote: 'LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic.

The company's first consumer rollable OLED display is being showcased at CES.

In "Zero View", the entire TV retracts into the base, looking like a media cabinet piece of futniture - although it can still play music via a 4.2-channel, 100W front-firing Dolby Atmos audio system. And no, screen savers that display museum paintings aren't the answer (those are arguably worse, like fake wood paneling).

Furthermore, the LG TVs will come with Apple HomeKit support, so users will be able to control their LG TV using the Home app or by asking Siri voice assistant.

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