Published: Tue, January 01, 2019
Culture&Arts | By Rick Owen

Netflix just revealed how many accounts watched 'Bird Box' and it's wild

Netflix just revealed how many accounts watched 'Bird Box' and it's wild

Fans inspired by "Bird Box", Sandra Bullock's Netflix horror hit, have started attempting something called the #BirdBoxChallenge.

In "Bird Box", Bullock plays a mother of two children desperately trying to survive in a world overrun with monsters who can kill you just by being seen.

Some digging by The Verge indicates that at least 45M people watched at least 70% of the supernatural thriller.

Does this mean that 45 million Netflix subscribers have seen Bird Box?

Shares of Netflix are up 33% YTD.

But Netflix can be pretty opaque about streaming numbers, and the tweet above is no exception.

The film has gone viral, complete with memes and spoilers galore on social media networks like Twitter - where Netflix boasted to its followers that Bird Box has been "discovered" by "45,037,125" accounts and counting. We'll point out that Netflix has over 137 million subscribers internationally, including 58 million in the United States and 79 million everywhere else. Wisely debuted in the thick of the holiday season, Bird Box wracked up more than 45 million views within a week, according to Netflix, and if you're one of the folks who settled in for a scare over the break, then you're probably eager to dig into the film, spoilers and all! Since its premiere on December 21, the original drama has been viewed by over 45 million accounts, the company reports. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States. For example, box office numbers are accurate, because they measure ticket sales. It's also unclear - though presumable - that the number reflects accounts that have accessed the film globally. As many pointed out, with the amount of viewers who share accounts, there really is no telling how many actual people have seen Bird Box. And Netflix is counting each account once, even if the account streamed Bird Box multiple times.

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