Published: Sat, January 12, 2019
IT | By Emmett Cole

This New Service Can Tell If You’re Sharing Your Netflix Password

This New Service Can Tell If You’re Sharing Your Netflix Password

If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come.

While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

It seems like Netflix is trying to clamp down on people sharing accounts, with new software being introduced that will see other people using the account being blocked.

"The new security software combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators", the company said.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

"Further to your article about Netflix account sharing, Netflix is not working with/partnering with Synamedia".

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original. According to a recent article in The Verge, a company called Synamedia unveiled a new AI-based service at CES 2019 that it claims can track down shared passwords.

The system is being tested and in the future it will be offered to services like Netflix and HBO.

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

A Synamedia spokesman reportedly said "casual credentials sharing is becoming too expensive to ignore".

The system uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods.

As noted by the Independent, it has been estimated that credential sharing could cost subscription-based streaming services $1.2 billion in lost revenue, while the cost to pay-TV services could be as high as $9.9 billion.

According to Synamedia, its system is now undergoing pilot trials at a number of undisclosed streaming firms.

Trials of the machine learning system have already begun, Synamedia revealed.

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