Published: Tue, February 05, 2019
Sport | By Patty Hardy

Bud Light touches nerve with corn syrup Super Bowl ads

Bud Light touches nerve with corn syrup Super Bowl ads

"But we don't brew Bud Light with corn syrup", the bearded king says confusedly. During 2017's second half, Bud Light was running ads stressing the simplicity and quality of its ingredients simultaneously with the then-new "Dilly Dilly" campaign ads.

"Miller Light uses corn syrup", replies a woman dressed in armor, standing beside the cask painted with the large, capitalized words, "CORN SYRUP". Finally, they make it to the Coors Light castle who has been looking for their corn syrup barrel.

Sanderson said the corn grown on his family's farm mostly goes to feeding chickens at other farms in the area, but he said the farming community is like a family.

The advertisement drew criticism from corn farmers and others in the domestic beer industry. "It led viewers to believe that corn was a bad product".

Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.

A dragon from Game of Thrones crashed a Bud Light Super Bowl ad. Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences. In fact, 12-ounce cans of Bud Light and Miller Lite list zero grams of sugar, while Coors Light lists 1 gram.

A report on the USA wind industry released Thursday by the American Wind Energy Association notes that the end of past year was the third strongest quarter in the wind industry's history.

"Always intrigued at what commercials are going to come out, and when they progressed to we do not use corn syrup in our beer. It is a shot at agriculture", he said. "It's not fun when people get together with family and friends to watch a game - and the first ads were hitting corn farmers".

"The Bud Light ad says more about their market position than it does about any @MillerCoors products", he said.

"Said a Florida-based television meteorologist in a Tweet on Sunday, "(The) Bud Light commercial is the best thing I've seen on tv during the same so far".

"It was a marketing ploy, I get that".

Kevin Ross, a sixth-generation family farmer from Minden, Iowa posted a video of himself on twitter pouring cans of Bud Light into his sink shortly after the ad aired.

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